Value For Money is the Top Consideration For European Travelers

In a study of 12,900 European travelers conducted by Booking.com, the leading influencing factor on choosing a holiday destination was good value for money. In fact, value for money was an important decision-making factor for 3 in 5 of the travellers surveyed and came before beautiful natural scenery, good food, and warmer weather.

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This infographic shows the leading factors that influence European travelers' decisions when choosing a destination

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Value For Money is the Top Consideration For European Travelers